Together as 3AM, the venture specializes in creating integrated content by tapping into the early stages of film development.įor "The Martian," 3AM developed a series of viral videos that present the Ares 3 mission as if it was preparing to launch today.
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The product placement comes as the result of a different partnership, this one between RSA Films, the commercial production company founded by "Martian" director Ridley Scott, and movie ad agency Wild Card.
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In addition to the clothing seen in the short video, Under Armour is now selling " official mission gear" to "show your support for the crew of the Hermes," the spacecraft from " The Martian." The new offerings include shirts bearing the Ares 3 mission patch and logotype from the movie. "Their mantra of hard work and accomplishment speaks to everything it means to become an astronaut." 9, 2035, blurring the line between the film and reality.
"As brands go, I can't think of a better partner for this mission," said Watney in an Under Armour release dated Sep. Close-up shots focus in on the company's logo and a slide at the video's end identifies Under Armour as the "Official Training Partner of the Ares Program."Įnlarge and view video in pop-up window. In the minute and 15 second-long clip, actor Matt Damon, as Ares 3 crew member Mark Watney, is seen undergoing physical training for his journey to Mars while dressed in Under Armour's basewear, including compression leggings and shirt.
2, but also Under Armour's apparel as the choice of the film's NASA astronauts.
9) not only advertised the 20th Century Fox film opening in theaters on Oct. There is now a new way to dress like an astronaut, or at least a fictional future Mars crew member, thanks to a joint marketing promotion between the movie "The Martian" and the sports outfitter Under Armour.Ī new teaser video released online on Wednesday (Sept.
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